When the Amri Karbi Community Development Project (AKCDP) reached out to us, they had a mission that was making a real difference — improving education, health, livelihood, and culture for Amri Karbi communities across Assam and Meghalaya. But their website wasn't doing that mission justice.
Here's the full story of how we redesigned amrikarbicdp.org.in from the ground up — and what changed.
"An NGO's website is often the first place a donor, volunteer, or government partner looks. If that first impression falls flat, the organisation loses credibility it has spent years building."
Who Are the Amri Karbi CDP?
The Amri Karbi Community Development Project is a Guwahati-based NGO working in the hills of Assam and Meghalaya. Their work spans five key areas:
- Education — running schools for underprivileged children
- Health — improving healthcare access for remote Karbi communities
- Culture — preserving Karbi heritage and traditions
- Livelihood — creating employment for local youth
- Environment — driving sustainable development
They have directly impacted over 5,000 people across the region. A mission this meaningful deserves a website that matches its weight.
The Problem: What Was Wrong with the Old Website?
Before we began work, we conducted a thorough audit of the existing site. The issues were significant:
1. Not Mobile-Friendly
In Northeast India, the majority of users access the internet via smartphones. The old site was not properly optimised for mobile screens — text overflowed, buttons were hard to tap, and images didn't scale correctly. This alone was driving away a huge portion of potential donors and volunteers.
2. Slow Load Speed
Page load times were sluggish. Large uncompressed images and unoptimised code meant visitors — especially those on slower rural internet connections — were waiting several seconds before anything appeared. Research consistently shows that most users abandon a page that takes more than 3 seconds to load.
3. Weak Trust Signals
NGOs live and die on trust. The old website lacked clear impact numbers, donation calls-to-action, proper contact information, and any sense of professional credibility. Potential donors had no easy way to understand what the organisation had achieved.
4. Poor SEO
The site was essentially invisible to search engines. There were no meta descriptions, no structured headings, no alt text on images, and no keyword strategy. Nobody searching for "NGO in Guwahati" or "Karbi community development" would find them.
5. Outdated Visual Design
The design felt dated and inconsistent. There was no cohesive colour palette, typography was hard to read, and the overall visual language didn't inspire confidence or emotional connection with the cause.
Before & After
A visual comparison of the homepage — old vs. redesigned
- Not mobile-optimised
- Slow load speed
- No clear donation CTA
- Poor readability
- Zero SEO setup
- Fully mobile-first design
- Fast load on all connections
- Prominent Donate button
- Clean, readable typography
- On-page SEO optimised
Side-by-Side: What Changed
| Feature | Before | After |
|---|---|---|
| Mobile Responsive | No — broken on phones | Yes — mobile-first design |
| Page Load Speed | 6–9 seconds | Under 2 seconds |
| SEO Setup | None | Full on-page SEO |
| Donation Button | Hidden / unclear | Prominent on every page |
| Impact Numbers | Not visible | Displayed on homepage |
| Visual Design | Outdated & inconsistent | Modern, branded, cohesive |
| SSL / Security | Not configured | Full HTTPS / SSL |
| Contact Info | Hard to find | Clear on every page |
| Google Search Visibility | Not indexed properly | Optimised for ranking |
Our Redesign Process
Every project at Vivid Net follows a structured process. Here's exactly how we approached the AKCDP redesign:
Discovery & Audit
We started with a full technical audit of the existing site — speed tests, mobile compatibility checks, SEO scan, and a review of the information architecture. We identified every problem before writing a single line of code.
Strategy & Sitemap
We mapped out a clean new sitemap — Home, About, What We Do, and Contact — each with a clear purpose. We also defined the SEO keyword strategy, targeting searches relevant to Karbi communities, NGOs in Guwahati, and community development in Northeast India.
Design
We built a visual identity that reflected the warmth and community spirit of AKCDP's work. Clean typography, an approachable colour palette, and strong imagery guidelines were established before anything went into the browser.
Development on WordPress
We built the site on WordPress — making it easy for the AKCDP team to update content themselves without needing any technical knowledge. Every page was coded to be mobile-first and fast-loading.
On-Page SEO
We implemented full on-page SEO across every page — title tags, meta descriptions, heading hierarchy, alt text for all images, internal linking, and a clean URL structure. The site was submitted to Google Search Console on launch day.
Launch & Handover
We handled the full technical launch — DNS configuration, SSL certificate setup, speed optimisation, and caching. We then trained the AKCDP team on how to update their own website and provided 30 days of post-launch support.
Many of AKCDP's beneficiaries and potential donors are in rural areas of Assam and Meghalaya with slower internet connections. A fast website isn't just nice-to-have — it's the difference between someone engaging with your mission or leaving before the page loads.
The Impact of Good Design for Non-Profits
People often underestimate how much a website affects an NGO's ability to operate. Here's what changes when an organisation's website truly works:
- More donations — a clear, trustworthy site with a prominent donate button consistently increases online giving
- Better grant applications — funders and government bodies check websites before releasing grants; a professional site builds instant credibility
- Volunteer recruitment — people who want to give their time are more likely to reach out through a site that feels alive and reliable
- Media visibility — journalists and researchers looking for community organisations in Assam can now actually find AKCDP on Google
- Partner confidence — NGO partnerships and collaborations start with trust, and a well-designed website is often that first signal
What the AKCDP Team Said
"The new website finally reflects the work we've been doing on the ground for years. We can now share it confidently with donors and partners."
See the redesigned Amri Karbi Community Development Project website at amrikarbicdp.org.in
Does Your NGO or Organisation Need a Website Redesign?
If your organisation's website was built more than 2–3 years ago, there's a very good chance it's costing you donors, volunteers, and credibility every single day.
At Vivid Net, we specialise in affordable, high-quality websites for NGOs, community organisations, and social enterprises across Guwahati, Assam, and all of Northeast India. We understand the unique needs of the social sector — from trust-building design to donor-facing pages to SEO that helps people find your work.
Our NGO website packages start at just ₹5,000 — domain, hosting, and SSL included.